Dan Rollman

Dan Rollman is an advertising consultant and co-founder of RecordSetter.com.

Before RecordSetter
Rollman's obsession with world records began in college, where he attempted a Guinness world record for ravioli eating. He failed, but a dream was inspired nevertheless.

Founding RecordSetter
In 2004, Rollman founded the Playa Book of Records as a theme camp at the Burning Man festival. Donning the now trademark yellow jackets, Rollman and his friends presided over various record attempts at the camp.

Four years later, Rollman and Corey Henderson launched the Playa Book of Records into web form, calling it the Universal Record Database. Since then, URDB (now RecordSetter) has four thousand records in its database and has acquired multiple sponsorships.

Rollman occasionally travels to various events (mostly film festivals) to preside over record attempts.

Setting Records
Rollman's profile credits him for 277 witnessed records, but he also has set some of his own. The only record currently standing is Most Images of Kate Middleton Kissed in 30 Seconds, set in honor of the Royal Wedding. His most recent record attempt, Longest Time Juggling Three Snickers Bars, was almost immediately broken by Brian Pankey.

Advertising
Rollman has been a part of multiple advertising campaigns such as the National Basketball League's "Anticipation" commercials and Pepsi's "Magnetic Attraction". Rollman has won many awards for his work, including an Emmy, a London International Advertising Award, and two Adweek Campaign of the Year awards.

Scandal
While working with the Oakland A's baseball team, Rollman, a Canadian, released an ad on a bus encouraging non-A's fans to "please be courteous and move to Saskatchewan". The ad made national news in Canada, enraging the entire province of Saskatchewan.